Associated of Los Angeles is the oldest and one of the largest independent electrical distributors in the Los Angeles area. It is one of the premier suppliers of quality products to the industrial and commercial markets, from commodity lines to the high and advanced technological product lines.  Associated has a rich business history dating back to 1928 when Mr. C. D. Russell, Sr. formed a corporation which bought out the Baker Electric Company and commenced operations under the new name, Associated Wholesale Electric Company. 

     During the late 1920s and early 1930s industrial activity in the west was not at all like it is today.  The primary sources of business for electrical wholesalers was the construction industry, government, utility and institutional organizations.  The company’s 74 years of experience in these types of business has made it a valuable supplier to its many customers in these businesses. 

     During the World War II period, the company’s business energy was directed toward the war effort.  Much of Associated’s business during this period came from effectively servicing the industrial companies producing basic materials and products for the military.

      A new business opportunity emerged for the company during the post-war 40’s and 50’s in exporting electrical products for the refurbishing and building of military and government facilities in the war ravaged Far East.

      Through the early 1950’s the Santa Barbara, Ventura and what is now called the inland empire (San Bernardino, Riverside) marketing areas were primarily served by Los Angeles distributors.  Associated had a major position in these markets and still does, particularly along the coast north of Santa Barbara.

      Throughout the 60’s and 70’s Associated was a major player supplying electrical goods to the international petrochemical industry through various prominent engineering and construction companies.  The company continues these relationships with current service to these types of companies both domestically and internationally.

      In 1968 Associated Wholesale Electric Company was converted to a holding company.  A new company, Associated of Los Angeles, Inc. was formed to assume all operations.  The founder, C. D. Russell, Sr. retired and his son, Dick Russell, Jr. became president of the new company.  In 1979 the holding company was liquidated and in the early 1980’s that original name was in use again with the establishment of a subsidiary of Associated of Los Angeles, Associated Wholesale Electric.

      Many of the major manufacturers the company represented in the 1920’s are still associated with the company.  Currently the company represents over 200 major manufacturers and carries over a $1,500,000  inventory.